Head of Digital / CMO
Building marketing that grows business
From strategy to results with a Data-driven approach and full business immersion.
Performance Marketing
SEO & Content Strategy
Marketing Management
Analytics & BI
E-commerce & Marketplaces
CRM & Retention
10+
Years of experience
+$100K
Budgets/month
1232%
ROMI in projects
1528%
ROAS in projects
20+
Businesses grown
Worked at companies
TM GABBI
LUGI
Endorphone
SVET Agency
Sputnik
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STV GROUP (P&G division)
FC Shakhtar
Avtodiski
About me
Chief Marketing Officer with 10+ years of experience in e-commerce, FMCG, B2B and B2C. Building marketing as a business function - from strategy and analytics to team and budget management.
My approach: data-driven decisions, focus on ROI and profit, not vanity metrics. Starting with audit and unit economics, building strategy, launching and scaling channels, forming a team.
Worked with businesses from startups to $4M/year revenue. Managed budgets of $100,000+ per month. Built marketing departments from scratch in 5+ companies.
“Marketing should earn, not spend. Every hryvnia in advertising is an investment with measurable ROI.”
Achievements
Numbers that speak for themselves
Business revenue growth
ROMI in projects
ROAS in projects
CPL / CAC reduction
Organic traffic growth
Leads generated
Budgets/month
Marketing departments from scratch
Net profit growth
Website conversion growth
Average order value growth
Customer LTV growth
Work experience
10+ years in digital marketing: B2C, B2B, e-commerce and services
Skills
8 areas of expertise to grow your business
Digital Strategy
Cases
Numbers that speak for themselves
B2B Kids' Clothing Wholesale
Scaling wholesale client acquisition through Google Ads
4 502
Leads
21,3%
CTR
100 грн
CPA
B2B Adult Clothing Wholesale
Increasing wholesale client applications and registrations
3 794
Conversions
19,9%
CTR
132 грн
CPA
E-commerce Home Goods
Scaling sales through Google Ads with maximum ROAS
2057%
ROAS
856
Purchases
838K грн
Revenue
Meta Ads - Home Goods
Scaling online sales through Meta Ads with high ROAS
11,79
ROAS
$0,05
CPC
$4 700+
Revenue
B2B Google Ads - Garment Factory
Increasing B2B leads at target cost per inquiry
759
Conversions
15,2%
CTR
141 грн
CPA
Garment Factory Website Conversion Increase
Increase leads without growing the ad budget
4 076
Leads
12,7%
Avg CR
17,4%
Peak CR
Niches
Experience in 15+ industries
Auto
Home & Interior
Clothing
Electronics
Wholesale
FMCG
Sports
Wellness
IT Services
Food
Finance
Gas Stations
Construction
Gaming
Manufacturing
Education & Certificates
Master of Banking
Donetsk State University of Management
2009 - 2014
Certificates
- Google Analytics Individual Qualification - 2018
- Google Ads Fundamentals - 2018
- Google Search Advertising - 2018
- Google Display Advertising - 2018
- Google Shopping Ads - 2018
- Monster Marketing - 2020 (3 mo.)
- Link Building - 2019 (1 mo.)